There is high-circulating cash flow
Under the Doing Business in Africa (DBIA) campaign, the U.S. has pledged billions of dollars into a range of industries to encourage growth between the African continent and the U.S., with hopes of expanding business and promote trade. Saudi Arabia, which had a $646 billion GDP in 2015, has a vested interest in diversifying its business beyond oil to stronger international business ties.
International companies enjoy a high return on investments
The returns aren’t just monetary. Impact investing refers to the strides companies make to help regional causes, from social effects to environmental benefits.
The region serves over 1 billion people, including a growing demographic of multinationals
This includes the younger generation, undergoing increasing urbanization. With the rise of more people, workers and demand for quality of living comes a demand for more jobs. Beyond the need for more opportunities, one-seventh of the world’s population also needs more companies to provide services of every kind.
There's a demand for infrastructure to support sustainable population growth
The rampant boom in the Middle Eastern and East African data and telecom industries reflect this demand. Construction, manufacturing, retail, and a swath of other industries are being called on to provide for the regional boom. There is also a trend of regional consumers buying based on their values and belief system, with consciousness towards environmentally friendly practices.
You'll be strategically positioned at the crossroads of Asia and the Western world
Situating yourself here means incredible access to trade and investment in Asia, which is growing at a comparatively quicker pace that between other international markets. There's even interest in reviving ancient Silk Road routes. Any business aiming to make a global impression, especially in and between Eastern and Western markets, will benefit greatly from making a mark in the untapped area between.
